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Tuesday, August 01, 2006



Euro RSCG predicts movie performance with Bollywood Predictameter
July 31, 06

exchange4media Mumbai Bureau

Even before their release much awaited Bollywood flicks like ‘Don’, ‘Umrao Jaan’ and ‘Dhoom 2’ have been written off as miserable flops according to the Euro RSCG Bollywood Predictameter study. The study further states that ‘Munnabhai Lagey Raho’ would be a bigger hit than ‘Kabhie Alvida Na Kehna’, while ‘The Killer’ will make more bucks than Naseeruddin Shah’s directorial debut, ‘Yun Hota To Kya Hota’.

According to the Euro RSCG Bollywood Predictameter; the ‘Munnabhai’ sequel is slated to be the most successful movie of the year. Close to 61 per cent of the prosumers indicated that Munna and Circuit (two lead characters of the movie) would earn ‘Superhit’ status for the movie. With 36 per cent of prosumers indicating that ‘Kabhie Alvida Na Kehna’ would be a superhit; it came in a distant second to ‘Munnabhai’.


read full article @

http://www.exchange4media.com/e4m/news/newfullstory.asp?news_id=22071

1 Comments:

Blogger Abhyu (Batman) said...

...And I am not surprised.

You ROCK!

2:11 AM  

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